About Project: Kong retails the very best in streetwear, sneakers, casual and select skate fashion, alongside a variety of heritage and high-fashion labels.
My Role: In this project, my role was to create a strong brand identity that would resonate with the target audience. I began by conducting extensive research to understand the client’s business, values, and goals. Based on this research, I developed a brand strategy that included a typography, and color scheme. It was important to choose colors that would represent the brand effectively and convey the right tone and emotions to the audience. I worked closely with the client to select a color palette that aligned with their vision and brand identity. Once the branding was established, I moved onto designing a website that would be user-friendly and visually appealing. I created a website layout that incorporated the brand identity and color scheme to ensure consistency across all touchpoints. Overall, my role was to create a comprehensive branding strategy and website that would set the client apart from their competitors and provide a memorable experience for their audience.
